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2 B2B Growth Hacking Tools for Your Business

Many B2B owners and marketers are on a constant search for ways to grow their companies and increase their profit margins. One of the major keys to success for any company, whether small or big, is growth hacking which allows one to identify and implement some of the best marketing channels and in the process connect with his targeted audience.

Different growth hacking tools can quickly help you measure the performance of your marketing campaigns across different platforms. They can also help you make adjustments and improve your overall online marketing campaigns.

Why you should focus on growth hacking

One of the desires of many B2B business owners is to see their business grow quickly without necessarily needing to spend lots of money, and this should also be your desire. When your business grows, the chances are that you will easily increase your customer base and this will translate to higher profit margins.

Luckily, there are some growth hacking tools which can quickly help you achieve this specific dream. By using such tools, you can easily gain valuable information about your audience and their particular purchasing patterns. You can also learn about their particular ordering patterns and spending patterns.

Top growth hacking tools for B2B Companies

Reply.io

Email has remained a concrete channel that helps increase engagement, customer experience and sales. Reply.io is a simple sales automation platform which allows you to launch cold email campaigns. The tool also lets you run A/B tests on different subject and copies, have custom made auto follow-ups sent following your schedule and at the same time set triggered calls. Reply.io is designed for different campaigns irrespective of the size and can be easily used for various purposes such as outbound sales, account management, business development, and fundraising.

Buzzsumo.com

Bzzsumo.com will help you find specific content topics and keywords that are more likely to be viewed by your targeted audience on different social media platforms. With this tool, you can easily create relevant content that will engage consumers, convince them to share your content on social media and if need be increase conversations with strategic CTAs. The tool can also help you gain insight into what your competitors are doing, their performance and the specific content which they are using to advance on you or beat you. With Buzzsumo.com, you can easily reinvent your entire B2B marketing campaign.

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